Piers North discusses why the UK’s largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
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As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.
How publishers can insulate themselves against AI search by leveraging content in new, more powerful ways.
The UK-based startup seeks to replace banner ads with notifications about musical artists, giving users greater choice and relevance over what they see. After a modest start this year, the new extension and a subsequent marketing campaign will look to accelerate user uptake.
At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
The Daily Mail has launched two dedicated social publishers that it hopes will “shape the future of news and entertainment for young people around the world”.
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
There may be varying reviews, but ITV’s lawyers would have slept more easily without this challenge and many must have questioned the wisdom of poking a stick into this hornet’s nest.
It follows a successful pilot with the TV JIC last year. The new survey data won’t be fully integrated until 2027.
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.