Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.
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The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.
Whatever you think of Neil’s past commentary, he deserves praise for admitting he was wrong. Unlike our former prime minister…
IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.
Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
The entire newspaper sector — along with the wider creative industry — has come together to fight for proper copyright. Don’t let history repeat itself.
| Maria Iu
Campaign running across news brands seeks support to ensure copyright is protected.
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.
The start of Donald Trump’s second presidency felt like a lifetime ago. How the British press has covered his many manoeuvres since speaks volumes.
Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.