New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
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News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.
Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Edmunds was set to lead the outlet’s commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.
The Observer’s co-CEO discusses why the relaunched title aims to be a newspaper with ‘the sensibility of a magazine’.
| Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
Should UK publishers be allowed to mandate that readers choose between their rights and their wallets? “Consent or pay” sets a dangerous precedent in which rights are conflated with services.
Cardinals would do well to watch Conclave on their trip to the Vatican, argues Ray Snoddy. It is important someone of Francis’ moral worth is chosen to counterbalance growing populism in society and the media.