The creative studio, led by Nico Sarti, is pushing a consultative strategy with brands amid a push for revenue.
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The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.
This will see category-based deals such as sports and travel available to activate through a choice of 30+ DSP partners.
Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.
The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.
Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.