Tom Armstrong speaks to The Media Leader about how The New York Times is adapting its output to become a daily habit for consumers — be it through news, games or personalised sports coverage — and what that means for its growing advertising model.
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Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.
Lumen’s Mike Follett responds to feedback on his provocative comment that planners “do your fucking jobs”, lest they risk replacement by AI tools.
As part of the News Media Association’s Journalism Matters week, leaders at the broadcasters wrote to Starmer asking that AI products be regulated to ensure mis- and disinformation does not drown out legitimate news.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is publishing.
On Thursday, Stagwell hosted an inaugural “NewsFronts” upfront event in New York aimed at promoting news brands to advertisers. It also announced its own investment in news publishing.
Piers North discusses why the UK’s largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.
How publishers can insulate themselves against AI search by leveraging content in new, more powerful ways.
The UK-based startup seeks to replace banner ads with notifications about musical artists, giving users greater choice and relevance over what they see. After a modest start this year, the new extension and a subsequent marketing campaign will look to accelerate user uptake.