Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
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CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
Liz Moseley speaks about the title’s strong digital growth, why modernising its commercial strategy requires gaining back some mojo and what the predicted death of search means for publishers.
Report metrics include audience numbers, average minutes per person, profile percentage and index.
There are many opportunities these days for journalists to carve out a following as traditional news outlets face a myriad of challenges.
Reach’s new CRO discusses how the publisher is improving its UX, driving digital growth via ecommerce and its content studio, and why agencies should lean back into news.
This year’s Cannes Lions reinforced that, while the pace of innovation continues to accelerate, the core challenges for media and advertising remain remarkably consistent: how to earn attention, build trust, and deliver meaningful outcomes for both brands and consumers.
Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.
As Reform rises in the polls and GB News becomes a legitimate competitor to news broadcasters, UK media must not repeat the same mistakes as the Americans.
