Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.
More Press articles
While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.
The collaboration aims to authenticate demographic profiles of audiences across Ozone’s view of online reading behaviours.
The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.
The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we’ll know who got it right soon.
The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.