Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.
More Press articles
This will see category-based deals such as sports and travel available to activate through a choice of 30+ DSP partners.
Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.
The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.
Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.
The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.
Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.
In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.