The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
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The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.
The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.
Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.
In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.
The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.
World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.
The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.