The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.
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New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.
Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Edmunds was set to lead the outlet’s commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.
The Observer’s co-CEO discusses why the relaunched title aims to be a newspaper with ‘the sensibility of a magazine’.