A new Enders Analysis study has uncovered that spending on purchases related to our identity is increasing much more significantly than other household spend. Here, the report’s author explains why this is so important.
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The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group – leading on the female media brand it also publishes.
October was a miserable month for newspaper circulation, with both national markets and the London free press recording period on period (PoP) and year on year (YoY) declines.
For the pro-Brexit press, events could leave them facing ever more extreme contortions to explain to their readers the difference between what was promised and the unfortunate reality.
The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
In this week’s podcast, host John Reynolds interviews Katie Vanneck-Smith, publisher of slow news venture Tortoise Media, FT media editor Matthew Garrahan, and David Billings, head of programmatic at Accenture Interactive.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% – despite an increase in overall ad spend of 12% in the same period.
With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.