The Media Leader Interview: Zach Leonard has global ambitions after five years of profit, but how well do his plans sit with the title’s brand values?
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Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it “only does one job” in a reactive press ad today.
National and regional news publisher Reach has reported a decline in ad revenue over the last five months.
The Media Plan: How does a disposable coffee pod brand use media to get across the message that it has sustainable credentials?
Pamco is not publicly releasing data for individual newsbrands for the next three quarters.
Advertisers have seen a 10% profit increase due to advertising in newsbrands over the last three years, new research from Omnicom and trade body Newsworks has found.
National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.
Reach has joined the 30% Club and said it is the first UK news publisher to explicitly commit to at least 30% women on its board and senior management team by 2023.
It features a fictional dialogue set in a dystopian future where fake news has taken hold and society is unravelling.
There were no positive gains across the competitive women’s weeklies market for the first six months of 2021, according to the latest ABC data.