Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
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The IPA, which represents agencies, said it was “extremely concerned” by the move, as the ABC said is was “disappointing.”
Capitalising on a Christmas general election, the daily newspaper circulations held steady in December.
Wilful disinformation and restricted access – tactics tried and tested in Trump’s America – are now being deployed in the UK. Our media must resist.
Guardian Media Group has named Annette Thomas as its new chief executive.
While steps made to demystify digital media have been encouraging, Richard Reeves argues advertisers still lack the kit they need to effectively traverse the landscape.
The entire daily market was down just -0.6% and most titles down marginally on October.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.