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Examining the good, the bad and the evolving, Zenith’s Natalie Grant shares her views on the latest ABC circulation figures for the consumer magazine market.
As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.
Private Eye, The Economist and the Week Junior all post healthy results, according to the latest consumer magazine ABC results.
Conde Nast’s Wired fared the best of any title in the men’s lifestyle category in terms of maintaining its circulation, holding steady at 50,000 copies.
2019 was a mixed bag for the home interest titles – and although the majority of the market was down, 15 titles recorded circulation growth.
Freebie Stylist, the flagship title of the Stylist Group, held steady at 403,900, as did Conde Nast’s Vogue (192,200), Tatler (79,100) and Hearst’s Harper’s Bazaar (116,400).
The women’s weeklies market is in terminal decline with all titles recording both period-on-period and year-on-year declines for two consecutive quarters.
Despite Christmas usually giving the TV listings market a festive boost, only two titles recorded any growth in the final six months of 2019 – while every title was down year-on-year.
What happened to journalists at No 10 this week raises the hairs on the back of the neck – and has echoes of something far more serious from the past.