Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.
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According to new research, there is no downside to advertising appearing in negative sentiment – yet brand safe – content. The Ozone Project’s chief revenue officer, Craig Tuck, explains.
IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
Which side of the Barrington debate should newspapers stand? Ray Snoddy assesses the moral responsibility of the press
The nation’s appreciation of the value of journalism has increased ‘significantly’ since the coronavirus pandemic hit the UK, according to a new study commissioned by national news brand marketing body Newsworks.
The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done
Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year
Channel 4’s American voting data scoop wins high praise from Ray Snoddy as he stays up late to watch the first U.S Presidential debate
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.