Trust and reach are on the rise for newsbrands, but it’ll take innovation, fresh thinking and a brave face if publishers are to make it through the Covid-19 recession, writes Ray Snoddy.
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The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
Bauer Media is considering closing, merging or selling 10 of its UK magazines as the “already challenged” titles are hit by the coronavirus pandemic.
Time Out Media, publisher of freebie mag Time Out, has become the second magazine publisher in the UK to pool its digital ad inventory into The Ozone Project.
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
Freebie newsbrand The Evening Standard has confirmed that Mike Soutar will be stepping down as chief executive officer from the end of May.
Chris Duncan has been appointed the new CEO of Bauer Media’s UK publishing business, as Rob Munro-Hall is promoted to president of the publishing business globally.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.
UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’.
The former president and CEO of the National Magazine Company – Hearst’s international publishing arm in the UK – has passed away aged 81.