Programmatic will always offer significant returns, but online publishers should be excited about exploring new revenue models, writes Sarah Innocenzi.
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Raymond Snoddy examines new research that claims the long-running boycott of the pro-Brexit Sun newspaper helped cut Euroscepticism in Merseyside.
A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
As the latest ABC circulation figures are released for the consumer magazine market, Mediatel News presents its round-up of the results.
Only three of 17 titles in the women’s lifestyle magazine market managed to record any period-on-period circulation growth during the first six months of the year.
Britain remains a nation of gardeners, it seems, with Immediate Media’s BBC Gardeners’ World recording double-digit growth in the first half of 2019.
Suffering from the post-Christmas decline, no title in the TV listings market was able to record growth in the first half of 2019.
Continuing the narrative of decline in the women’s weeklies market, the latest ABC circulation figures for the first half of 2019 did not paint a pretty picture.
The Economist remains the UK’s best-selling news and current affairs title according to the latest ABC figures – holding steady with its circulation, despite a price rise in March.
Hearst’s Men’s Health magazine now leads the men’s lifestyle market, following the death of freebie mag ShortList late last year.