While steps made to demystify digital media have been encouraging, Richard Reeves argues advertisers still lack the kit they need to effectively traverse the landscape.
Showing 801-3,952 of 3,952
More Press articles
The entire daily market was down just -0.6% and most titles down marginally on October.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
DMGT, publisher of the Daily Mail, MailOnline and the Metro, has acquired UK national newsbrand the i from JPI Media.
Ray Snoddy has scoured the manifestos of the main parties to understand their positions on the media and creative industries. The scores are dreary.
In this week’s Media & Marketing podcast, sponsored by UKOM, host John Reynolds is joined by a trio of media executives who have all recently launched start-ups.
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.