Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?
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Media Playground is a full day conference and exhibition, which will be held in London on 4 June, aiming to deliver insight into media innovation and related advertising opportunities.Tickets for this event are now on sale for just £150 to MediaTel subscribers, IPA and IAB members.Delegates will be treated to four exciting seminars – Behavioural… Continue reading Explore and evaluate media innovation at ‘Media Playground’
Tommi Lehtonen, CEO of Whitevector, looks at the challenges facing the social media industry…
Paul Maskell, research director at Ipsos MediaCT, examines YouTube’s impact on traditional media for delivering music videos…
Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world’s oldest medium is harnessing the power of mobile technology…
Rupert Murdoch predicts that newspaper publishers will have to charge for online content due to the lack of revenue generated by the current free model and the advertising downturn.Murdoch said: “Nobody is making money with free content on the web, except search. People are used to reading everything on the net for free and that’s… Continue reading Murdoch: Newspapers will need to charge for content online
Nielsen’s Louise Ainsworth on why the industry needs to rethink its approach to measuring online…
The challenge of tackling the wealth of data available to researchers was addressed by the second panel at MediaTel Group’s ‘Future of Media Research’ seminar yesterday.Kevin Murphy, joint managing director of Zed Media, outlined how the process of collating data often stands in the way of being able to deliver more granularity – “it should… Continue reading Zed Media’s Kevin Murphy: Not enough analysis
A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?
Research currencies are as robust as ever, but researchers need to aggregate data in order to get the full picture.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, David Brennan, research and strategy director at Thinkbox, said: “In terms of total aggregated level it is as strong as it has ever… Continue reading Research currencies “as robust as ever”