The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
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As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.