Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?
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The world-first initiative comes with caveats but aims to provide much-desired independent measurement of some of YouTube’s most-popular channels. Initial findings suggest top channels skew toward very young children and maintain middling audience figures on UK TV sets.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
In part two of a series of special episodes, RX Global’s chief intelligence officer and Salesforce’s regional VP join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.
The rise of platforms has left brands with little insight into how their spend is used, who is benefiting from it and whether those actors are behaving responsibly.
As the media industry braces itself for consolidation and AI earthquakes, are agencies and adtech combining to find a new, client-centric path?
Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.
The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.