Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.
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That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.
A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.
The industry has been over-reliant on cookies for too long. But they’ve become a distraction while larger, more damaging practices have continued unchallenged. It’s not really about cookies — it’s about privacy.
An Adalytics report last week found a number of brands inadvertently ran advertising against child sexual abuse material. Third-party brand-safety verification tools may be less useful than simple inclusion lists, according to experts.
| Maria Iu
The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers.