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The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.

Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers. 

Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.

A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.