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Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier.

As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.

For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.

As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.

News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.

Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.

The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.

Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.