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CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.

TV recovered strongly thanks to the Euros, but full-year outlook remains weak.

Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.

The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.

Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier.

As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.

For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.

As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.