Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
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The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
The adtech industry faces a critical talent shortage, particularly among women. Prioritising sustainability not only addresses this gap but also attracts a more diverse and purpose-driven workforce.
| Maria Iu
Campaign running across news brands seeks support to ensure copyright is protected.
Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.
That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.
A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.
The industry has been over-reliant on cookies for too long. But they’ve become a distraction while larger, more damaging practices have continued unchallenged. It’s not really about cookies — it’s about privacy.
An Adalytics report last week found a number of brands inadvertently ran advertising against child sexual abuse material. Third-party brand-safety verification tools may be less useful than simple inclusion lists, according to experts.