The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
More Technology 2 articles
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.