From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
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The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.
Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.
The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+’s co-founder.
Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.