Major advertisers are having to chase “thinner and thinner margins” as content production becomes “solved” due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.
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Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.
Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.