We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
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Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.
Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+’s co-founder.
Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.