Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
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Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies
Posterscope’s innovation director outlines four predictions for out-of-home this year.
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
Google’s long-awaited deprecation of third-party cookies presents a vital opportunity for publishers to seize the moment.
Dynamic Creative Optimisation will be crucial to programmatic digital out-of-home’s rise in 2024, writes i-media’s head of programmatic.
Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?