It’s been a quiet week in AI but don’t worry: tech reporter Ahmed Elkady has you covered with this weekly summary of what’s happening and why it matters.
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Whether Topics API will really protect users’ privacy is hotly debated.
Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.
In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.