EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
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Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
Advertisers will be able to block publishers who do not meet a brand’s sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.
Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
Sky’s group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.
Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.
In an in-depth demo at WWDC this year, Apple unveiled its mixed-reality headset Apple Vision Pro for the first time.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.