ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
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The number of VOD-enabled households in the UK fell by 234,000 to 16.18 million quarter-on-quarter, Kantar streaming data has revealed.
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
Streaming is more popular than ever among all age groups in the UK, new research has found.
In brief: The redundancies occur as the recently merged Warner Bros. Discovery seeks to become more efficient and lean in the face of a sizeable debt problem.
UK broadcasters were described as the “driving force” in the UK TV production industry’s recovery, with its total revenues growing 13% from 2020 to 2021.
Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.