The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.
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At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
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Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.
The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.
The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.
The New Zealand broadcaster is claiming a significant step forward in campaign management and ad monetisation for total TV by making it possible to extend already-sold linear broadcast campaigns into its TVNZ+ streaming service at scale. The “digital extension spots” come with typical linear controls.
By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.
Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform.