More Ctvws articles

The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.

Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.

Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.

NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.

At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.

RSMB will build and maintain the system.

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.

Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.