CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
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Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Gracenote teams with major CTV players to optimize contextual ad targeting
The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.
Revenue for its ad tier grew 34% quarter on quarter.
Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.
Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.