Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.
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In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
In brief: More than one million people watched at least one episode of series five of Netflix’s The Crown on TV sets on Wednesday.
In brief: the live comedy special is set to stream globally “in early 2023”.
On the plus side, ITVX has been set a low bar for success, at least in terms of perception.
Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
Increased DTC operating losses were in part attributed to investment in content production and slightly lower advertising revenue at Hulu and Disney+.