Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
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New Channel 4 chair Dawn Airey has certainly become a British Broadcasting Heavyweight. But does she have a genuine passion for TV?
ITV has joined the charge of commercial broadcasters that are prepared to invest in TV news again, Raymond Snoddy writes.
Dawn Airey has been appointed interim chair of Channel 4 to replace Charles Gurassa who leaves at the end of this month.
Streaming giant Netflix has warned that its growth in subscriptions will slow substantially in the first three months of 2022.
Sky Media has added a new tool for brands and advertisers to customise their sponsorship idents for specific audiences.
Motorway, the used car marketplace, will be the stand-alone sponsor of ITV’s Guinness Six Nations coverage for the next two years.
Channel 5 expects “a strong bounce back” from revenue and TV advertising market declines in 2020.
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.