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There are many examples of media companies getting it wrong. But how did they themselves into this mess in the first place, asks Stephen Arnell.

In brief: the BBC says it “did not take action as a result of any pressure from Number 10 or Government and to suggest otherwise is wrong”.

In brief: Ex-BBC journalist, Emily Maitlis, has said there is an “active agent of the Conservative Party” on the BBC Board shaping the broadcaster’s output. 

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

In brief: OnTheMarket, a UK residential property portal provider, will launch a three-part series, Finding the Cornish Dream, on Channel 4 this weekend.

In brief: the mobile game was made in partnership with Ellen Digital Ventures.

In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.

In brief: Channel 4 is celebrating 40 years of programming by commissioning programmes speaking to “its radical, irreverent and iconoclastic roots”. 

In brief: according to HBO, it is the largest audience for any new original series in its history.

Premium insights into consumers’ viewing preferences are essential for successful results.