In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
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Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
In brief: Sky was the most highly-valued media owner in the UK, coming in at Number Six in Kantar research.
Have commissioners dangerously devalued the process with their clichéd insistence on ‘disruptive’, ‘ground-breaking’ and ‘immersive’ shows?
In brief: UKTV has fully rebranded its streaming service UKTV Play to ensure it is seen as “modern, compelling and digital-first” in an “increasingly competitive” streaming landscape.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
In brief: Sports streaming platform DAZN has completed a deal to buy Eleven Group’s global sports media businesses to bolster its portfolio of rights
In brief: Channel 4 has launched a partnership with Yorkshire-based healthcare provider Benenden Health with Mediacom North to encourage the nation to talk more openly about mental and physical health.
Nearly all advertisers are now combining CTV and digital video buys.