Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
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COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
In brief: Viaplay will launch its streaming service in the UK on 1 November.
Stephen Arnell discusses how greed has led to hypocrisy among players in the media and in football alike.
Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.
The number of VOD-enabled households in the UK fell by 234,000 to 16.18 million quarter-on-quarter, Kantar streaming data has revealed.
In brief: The bespoke partnership with Channel 4’s hit show encourages viewers to “see the person, not the sight loss.”
In brief: “Slow news” publisher Tortoise Media has announced an exclusive multi-year first look deal with Sky Studios to adapt its original podcast to high-end series and features.
In brief: Fox Corp and News Corp previously split in 2013 and both companies have since maintained they are better off as separate entities.