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Verica Djurdjevic tells The Media Leader about her first job in a cake shop and which other media owner she would work with on a collaborative campaign.

Last week’s move by Warner Bros Discovery to license content to Roku has analysts pondering the sustainability of the overgrown streaming market.

Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.

At the heart of the Netflix phenomenon lurks a serious structural flaw.

In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.

When it comes to commissioning UK TV shows, this is the year that the major streamers must do better, argues Stephen Arnell.

However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.

Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.

Sky’s advertising revenue declined 9.6% in Q4 2022 and decreased 1.9% for the full fiscal year 2022 when excluding the impact of currency. 

In brief: the Amazon Music app has been added to Sky Glass, Sky Stream, and Sky Q.