Morrisons’ decision to not advertise on TV over the summer has been highlighted as a major factor for why the supermarket’s UK market share has fallen below discounter Aldi for the first time.
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Channel 4 has created a bespoke ad break with Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone.
In brief: the Disney-owned sports property is in talks to partner with the sports betting company
In brief: ITV has launched a Backing Business Fund with Travel Weekly to “supercharge” growth for the travel industry.
Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.
In brief: Publica, a connected TV (CTV) ad server owned by Integral Ad Science, has appointed Steph Miller as commercial director, EMEA.
Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.
First, recognise the blind spot in our current marketing theory.
In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
We’ve become so used to the standard political interview, but a series of ‘car crash’ local radio interviews was followed by much sterner tests for Liz Truss on national broadcasts.