Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile
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The week in media: it’s time to move on from the HFSS ads ban and make (sugar-free) lemonade, writes the editor of Mediatel News
Boris Johnson’s attempts to fight the invasion of foreign HFSS advertisers is less Churchill more Canute.
ITV has agreed terms on a 13-year lease for the former BBC TV headquarters.
Streaming platforms have an unfair advantage, but much of the Government’s white paper on regulating them is wrong-headed.
While advertisers lost their heads over GB News, one brand showed more integrity and bravery than most, says Mediatel News’ editor
Media on Media: Mu Ali reviews the launch of GB News.
Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor