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Sky Media has added a new tool for brands and advertisers to customise their sponsorship idents for specific audiences.

Motorway, the used car marketplace, will be the stand-alone sponsor of ITV’s Guinness Six Nations coverage for the next two years. 

Channel 5 expects “a strong bounce back” from revenue and TV advertising market declines in 2020. 

It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.

Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.

The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.

Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.

It’s a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.