Major celebrities’ decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.
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In brief: UKTV has promoted Brendan Kilcawley from head of commercial to director of UKTV Ventures.
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.
In brief: Wales’ first World Cup match against the USA netted an average 7.71 million viewers.
The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
Channel 4 has partnered with women’s health company Hertility for a six month trial to offer reproductive health and hormone testing for its employees.
In brief: Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.