More Tv articles

TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.

The ad tier will cost users $6.99/month, and ads will play before and during shows and films.

Advertisers inadequately represent over-55s, despite this group accounting for 60% of the UK’s wealth, a study by ITV and System1 has found.

UKTV execs Steve North and Richard Watsham have been given expanded remits as part of a restructure.

ITV CEO Carolyn McCall spoke to The Media Leader editor Omar Oakes today at The Future of Media about plans for launching ITVX.

In brief: Fox plans to use Innovid’s cross-platform measurement solution InnovidXP.

In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns, explains Thinkbox’s Matt Hill.

Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.

James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.

Netflix has signed up to BARB’s independent measurement of TV measurement in the UK, while Disney has been a subscriber since last summer.