Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox’s research and planning director.
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Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.
In brief: The NFL was previously partnered with the BBC for the past seven years.
In brief: Sky has chosen five more brands to receive £250,000 each in media value from Sky’s Zero Footprint Fund.
ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.
In brief: BBC iPlayer has registered its best first six months of the year in terms of number of streams.
In brief: Activist hedge fund Third Point disclosed a 0.4% stake in Disney on Monday.
In brief: The staff cuts amount to around 14% of workers who report to HBO chief content officer Casey Bloys.