More Tv articles

In brief: ITV, STV, Sky and Jim Ratcliffe’s INEOS have launched a national TV campaign to encourage schools to sign up to “The Daily Mile”.

The number of pay TV subscribers in 138 countries is forecast to reach 1.03 billion by 2027, according to new research.

Channel 4 has shortlisted seven brands for its £1m Diversity in Advertising Award.

In brief: Streaming service, SkyShowtime, launched in Denmark, Finland, Norway and Sweden earlier this week. 

Streaming is more popular than ever among all age groups in the UK, new research has found.

In brief: Sheena Amin will replace Niko Waesche as director of ITV AdVentures Invest.

In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.

In brief: Total Media, the behavioural planning agency, has appointed Kieren Mills as head of broadcast.

In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.

Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.