While advertisers lost their heads over GB News, one brand showed more integrity and bravery than most, says Mediatel News’ editor
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Media on Media: Mu Ali reviews the launch of GB News.
Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor
Raymond Snoddy salutes the UK broadcasters for evolving US product CFlight as a compelling tool for TV advertisers.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.
Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.
ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.