Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.
Showing 1451-1460 of 8,341
More Tv articles
In brief: Publica, a connected TV (CTV) ad server owned by Integral Ad Science, has appointed Steph Miller as commercial director, EMEA.
Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.
First, recognise the blind spot in our current marketing theory.
In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
We’ve become so used to the standard political interview, but a series of ‘car crash’ local radio interviews was followed by much sterner tests for Liz Truss on national broadcasts.
As Amazon take a wrecking ball to Tolkien, how will Netflix handle the CS Lewis ‘Narnia-verse’?
In brief: Alisa Bowen has become president of Disney+ with immediate effect.
In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.