In brief: Ex-BBC journalist, Emily Maitlis, has said there is an “active agent of the Conservative Party” on the BBC Board shaping the broadcaster’s output.
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Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
In brief: OnTheMarket, a UK residential property portal provider, will launch a three-part series, Finding the Cornish Dream, on Channel 4 this weekend.
In brief: the mobile game was made in partnership with Ellen Digital Ventures.
In-content advertising drives more brand awareness and sales conversion when combined with TV spots, new data has shown.
In brief: Channel 4 is celebrating 40 years of programming by commissioning programmes speaking to “its radical, irreverent and iconoclastic roots”.
In brief: according to HBO, it is the largest audience for any new original series in its history.
Premium insights into consumers’ viewing preferences are essential for successful results.
TV broadcasters’ desire to produce a drama about current events too often sacrifice depth and veracity for a ‘quick-hit’ stunt.
Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.