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An amazing few days for commercial media must not blind us to the challenges that incumbents face

A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win

EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+

ITV plans to roll out the service on other programmes across different genres later this year. 

Channel 4 has also committed to 70% its presenting team for the Games being disabled

England’s historic footballing victory over Germany at Euro 2020 yesterday drew a peak audience of 20.6 million for BBC – the biggest UK audience for the tournament so far. The match, in which England beat their international rivals 2-0, drew in an average of 13 million viewers, according to BARB overnight figures. The broadcast, which… Continue reading England’s historic Euro 2020 win over Germany nets BBC 20.6m audience peak

Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile

The week in media: it’s time to move on from the HFSS ads ban and make (sugar-free) lemonade, writes the editor of Mediatel News

Boris Johnson’s attempts to fight the invasion of foreign HFSS advertisers is less Churchill more Canute.

ITV has agreed terms on a 13-year lease for the former BBC TV headquarters.