BBC Studios and ITV have promoted Reemah Sakaan to CEO of BritBox International, charged with steering the roll out of the streaming service in up to 25 countries worldwide.
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Steve Martin, MD international data and TV at LiveRamp stands at the cross-roads for Connected TV in the UK and advises marketers on accessing the space.
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Digital media and creative agency Anything is Possible (AIP) has hired Mihir Haria-Shah as its first head of broadcast.
Marek Wrobel, head of media futures at Havas Media Group, reports back from this year’s consumer electronics trade show.
The audience measurement specialist Comscore has announced three new major investors, including the U.S. cable operator Charter Communications.
The broadcaster has appointed Ally Castle as its creative diversity and disability lead.
The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.
Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.