By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.
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The new deal will see LoveFilm acquire a range of children’s television shows, in the online video platform’s ongoing bid to rival traditional broadcasters.
Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
Simply not satisfied with conquering the weekday schedules, last night saw a British institution Coronation Street (ITV, 7pm) shove its way into our weekend.
TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.
iPlayer to launch Peter Kay sitcom before broadcasting on TV channel in an ongoing bid to boost iPlayer viewing figures.
Marital trouble and strife was on the cards across Thursday’s offerings with a double helping of Emmerdale (ITV, 7pm & 8pm) kicking things off.
Soap fans were in deep shock last night as Wednesday night saw the raging Rovers Return inferno claim its first victim. Much like the Great Tram Crash of ’10, viewers were promised that a number of prominent characters would perish as a result of the ‘gripping’ event.Coronation Street (ITV, 7:30pm) fans around the country held… Continue reading TV Overnights: 9.7m tune in for Coronation Street’s shocking death
Wednesday morning saw MediaTel’s sixth annual Media Playground get under way with a particularly insightful session examining how multiple screens are complicating the media landscape, kicking off what would be a day of informative and lively debate on a range of issues.
New research from Thinkbox reveals TV advertising is responsible for more than 50% of additional brand word of mouth activity.