ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
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The BBC has launched Connected Red Button, reinventing the BBC’s hugely popular red button service for the future by effortlessly bringing TV, radio and online content together in the simplest possible way.
“Please welcome…AMANDA HOLDEN!”If that phrase sent a shiver through your nervous system, then last night’s main attraction might have sent you in to anaphylactic shock.The 100th Royal Variety Performance (ITV1, 7:30pm) saw the frothy crème of the entertainment world gather under one roof, all eager to perform for recognition. The centenary saw the show move… Continue reading TV Overnights: Britain’s Got Talent advert nets 8m viewers for ITV1
Simon Cox, vice-president and head, Turner Media Innovations, EMEA has said that TV advertising will increasingly be based around content in its own right rather than take the form of the traditional 30-second spot.Speaking at last week’s Future TV Advertising conference in London, Cox said that advertising in the future could increasingly take the form… Continue reading The future of advertising will be content-based
David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What’s going on?
The weekend brought us more of the same juggernaut reality TV shows, although at least one of them had the decency to wrap it up while it still had a prime time audience.
Mark Brandon, Virgin Media’s commercial director, said last week that the company’s targeted advertising trial rollout was imminent. Speaking at last Wednesday’s Future TV Advertising conference in London, Brandon said that Virgin’s video on demand advertising had already been an unqualified success.Speaking to Digital TV Europe Brandon said that Virgin Media was taking its move… Continue reading Virgin Media plans launch of targeted advertising
AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.
Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.
Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.