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From Sun+ Premier League clips and BT’s ‘free sports’ deal to ITV’s England qualifiers coverage and even Channel 4’s Paralympics win – sport is shaking up vast swathes of the media. Yet the only certainty in all this flurry of activity is that there will be only one winner says Raymond Snoddy…

After Monday evening’s cornucopia of harsh realism, Tuesday’s prime time options at least attempted to remedy the dire situation with a new series about (comparatively) happy characters.

BBC to launch iPlayer app on all Windows Phone 8 devices, as iPlayer smartphone requests continue to rise.

ITV will exclusively show live coverage of England’s international football matches for the Euro 2016 and 2018 World Cup qualifying competitions as Sky Sports is awarded the rights to Home Nations and Republic of Ireland qualification matches for UEFA Euro 2016 and the 2018 FIFA World Cup.

Monday’s prime time slot brought a deluge of social extremes, representing a wide variety of British life. And for once, last night’s ratings proved to be just as fragmented as real life.

By 2015, it is predicted that over 380 million people across the globe will view OTT content via a connected device, with the TV industry expected to benefit significantly from OTT.

ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.

In place of the usual Sunday evening fare (child killers, dusty detectives, gray tinged anti-nostalgia etc) was a flurry of snapping cameras and giant white smiles as the British Academy Television Awards (BBC One, 9pm) kicked off from London’s Royal Festival Hall.

Thinkbox is to launch its second ‘Screen Life’ study, focusing on how people are watching VOD and how that differs from – and adds to – linear viewing.

In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom’s changes, where can we see market trends going? NMG offers its predictions…