Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
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Despite all the hullaballoo surrounding last night’s live launch of Big Brother, BBC Two’s long running documentary show, Horizon, managed to steal the show.
Sky Sports Ashes HD will screen 63 days of cricket this summer, including live ball-by-ball coverage of the Ashes – available to customers at no extra cost.
BARB, the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets.
After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…
Wednesday’s episode saw foetus transporter Tina throw a paddy of apocalyptic proportions as she continued down the slippery slope of paternal delusion.
ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.
As Greece’s national broadcaster is pulled off the air, there have been warnings the BBC could suffer a similar fate. Should we be worried? In the obvious sense, there is no danger – but there have always been pressures and they could be about to get worse says Raymond Snoddy.
Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.