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Magna has released its latest US on-demand forecast, predicting that US DVR subscriber households will hit 51.1 million (42% of TV households) by the end of 2014. This figures is an increase on the 31 million (27% of US TV households) as of the end of the first quarter of 2009. Magna also estimates that… Continue reading US DVR subscriber households to hit 51.1m by 2014

ITV1 was on the ball last night, with its coverage of England’s football World Cup qualifier bagging a peak of 9.2 million viewers – a 40% share of the audience.Playing an Andorra team ranked 196 in the world, England managed to rack up a convincing 6-0 victory. The coverage had an average of eight million… Continue reading Overnights: 9.2m watch England victory

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign

Five could launch HD services on digital terrestrial television (DTT) from 2010 after Ofcom provisionally reserved capacity for the broadcaster.The decision to award the HD licence is subject to Five resolving certain key criteria related to its application by 31 December 2009, said Ofcom.Five said in its application that it will initially simulcast its main… Continue reading Five could launch DTT HD services by 2010

All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

ITV1’s Ladette to Lady managed to pip BBC Two’s popular Mary Queen of Charity Shops to the top spot during the all-important peak-hour with 3.1 million peak viewers.Both programmes secured more than 3 million average viewers between 9pm and 10pm but ITV1 marginally took the lead in terms of audience share with 14% compared to… Continue reading Overnights: ITV1’s Ladette to Lady pipped BBC Two to the top spot

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages

The last in the series of Ashes to Ashes pulled in more than 6.7 million peak viewers last night during the all-important 9pm to 10pm slot.BBC One’s popular drama series, starring Philip Glenister and Dean Andrews, ended on a high with 6.4 million average viewers and a 29.1% audience share during the peak-hour.At the same… Continue reading Overnights: Last Ashes to Ashes secures 6.7m viewers

Television advertising rates have fallen to the lowest levels since the 1980s, according to a new report by Billetts.The media and marketing consultancy firm also warned that UK TV ad spend is unlikely to recover next year after two consecutive years of decline, following a slump in the cost of TV ad slots.Billetts said the… Continue reading Billetts: Lowest TV ad rates in over 20 years

BSkyB chief executive Jeremy Darroch has said that although the satellite broadcaster has been in talks with beleaguered rival Setanta, it is not its job “to fund other companies”.BSkyB has been in talks with the Irish broadcaster over a deal for the its 46 live 2010-2011 Premier League games. Setanta wants extra funding to avoid… Continue reading BSkyB chief: “not our job to fund other companies”