British consumers pay more attention to print ads rather than online ads, according to Deloitte’s new Media Democracy survey into the media consumption habits of Brits aged between 16 and 74. The study found that 59% of consumers pay the greatest attention to print ads in magazines, while 56% pay more attention to ads in… Continue reading Consumers pay more attention to print ads than online ads
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BBC One’s return to Waterloo Road pulled in over 5 million peak viewers but failed to beat ITV1’s long-running police drama The Bill.The first in the new series of the school drama, starring Eva Pope and Neil Morrissey, attracted 4.6 million average viewers and a 18.5% audience share between 8pm and 9.30pm.BBC One’s new benefit… Continue reading Waterloo Road’s return failed to fight off The Bill
The BBC has released its end of year figures, with BBC Three and BBC iPlayer delivering record performances.BBC Three’s best recording week ever fell over the two week Christmas and New Year period, between December 22 to January 4, with a 51% share among its target audience of 16-34 year olds.The results finish off a… Continue reading BBC Three and BBC iPlayer deliver record performances
MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of TV’, with tickets at just £175 for those who book by this Friday.Panellists confirmed for the event so far include Jonathan Gillespie, head of media solutions at YouTube; Claire Tavernier, executive vice president of FMX at FremantleMedia; Jim Hytner, commercial… Continue reading MediaTel Group Hosting ‘Future Of Television’ Seminar
ITV has signed its largest ever syndication deal with Virgin Media today, giving Virgin’s viewers 8 days worth of catch-up shows and archive programming across ITV1, 2, 3 and 4.The four year deal, which gives ITV a fixed revenue share, will allow Virgin customers to access popular ITV shows on-demand, such as Coronation Street and… Continue reading ITV and Virgin Media sign on-demand deal
There was a lot going on in the TV industry in 2008, with major players moving jobs, Channel 4’s funding gap and the rapid growth of digital TV just some of the big themes to emerge.At the end of January, the Office of Fair Trading began its review of the Contracts Rights Renewal (CRR) mechanism,… Continue reading 2008 round-up: Television
Samsung has signed a landmark deal with Yahoo! which will see the companies launch a series of flat screen HD TVs this spring allowing users to access the internet while watching TV.Thanks to the Yahoo Widget Engine, UK users will be able to surf the internet and access services such as Flickr, YouTube and eBay… Continue reading Samsung and Yahoo! to launch internet enabled TVs
US internet users viewed 12.7 billion online videos during November, representing a year on year increase of 34%, according to a new report from comScore. Google sites again ranked as the top US video property, with nearly 5.1 billion videos viewed (representing a 40% share of all videos viewed) in November, with YouTube.com accounting for… Continue reading American online video viewing rises
ITV’s crime thriller finale attracted more than 7.6 million peak viewers at 9pm last night.The second part of Above Suspicion secured the peak audience for ITV1 during the all-important 9pm to 10pm slot with 7.3 million average viewers and a 28.8% audience share.At the same time, Channel 4’s Celebrity Big Brother just lost out to… Continue reading Above Suspicion finale pulls in 7.6 million viewers
TV advertising revenues could be down by up to 20% year on year this month, according to media buying agency sources.A 12% fall in TV ad revenue is one of the most optimistic forecasts, with a decline of up to 20% predicted by a number of media buyers, according to reports.This forecast falls below the… Continue reading TV ad revenues could drop by 20% this month