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EDF Energy and Peugeot have been announced as joint broadcast, online and interactive sponsors for this year’s IRB Rugby World Cup coverage on ITV.The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels, as well as exclusive sponsorship of ITV’s Rugby World Cup website and branding on all marketing.At… Continue reading EDF Energy And Peugeot Sponsor ITV’s Rugby World Cup

US DVR subscriber households are forecast to reach 36.6 million (31.7% of TV households), up from 18.7 million (16.9% of households) at the end of 2006, according to a new report from Magna Global. By 2010, Magna Global expects that true video-on-demand (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will… Continue reading US DVR Households To Increase

New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006. The 11th edition of Informa’s Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account… Continue reading Asia-Pacific Digital TV Households To Increase

The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC. Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed

Virgin Media has been confirmed as the sponsor of the next series of reality behemoth Big Brother, taking over the reigns from Carphone Warehouse who dropped their deal following the allegedly racist bullying row (see Carphone Warehouse Hangs Up On Big Brother).Sir Richard’s company will promote its Virgin Mobile brand through the multi-channel sponsorship, with… Continue reading Branson Secures Big Brother Sponsorship

Viewing share fell for most of the terrestrial channels during February, except for BBC One which slightly increased its share year on year in all TV homes.In digital homes, both BBC One and ITV1 increased their share while the other channels dropped slightly year on year.All ViewingBBC One was the only terrestrial channel to have… Continue reading Television Viewing Round-Up – February 2007

ITV Customer Relations has announced that 118 118 is to be the new broadcast sponsor of ITV1 movies.The deal was negotiated by Luciana Limongelli, sponsorship & branded content executive at ITV customer relations, and Cate Murden at OMD UK.Murden, associate director, OMDFuse, said: “The ITV1 movie package is an ideal opportunity for 118 118 to… Continue reading 118 118 To Sponsor ITV1 Movies

Virgin Media has been announced as the title sponsor of the Yamaha British Superbike team for 2007 in a six-figure deal.This continues a seven year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the wing of the new entertainment and communications company.The Virgin Mobile Cup will also get a makeover –… Continue reading Virgin Media Sponsors Yamaha Bike Team

Sir Richard Branson’s company, Virgin Media, is said to be in secret talks with Channel 4 to sponsor Big Brother, after the news that Carphone Warehouse pulled the plug on their deal.According to reports in the trade press, if the two companies do reach a deal, Virgin Media could gain exclusive access to video-on-demand content,… Continue reading Virgin Media Could Sign Big Brother Deal

The start date for the digital switchover has been announced today by Digital UK, with Whitehaven and the surrounding area of Cumbria having BBC Two switched off on October 17 this year.Speaking today, Ford Ennals, chief executive of Digital UK, said that the remaining three analogue channels will be switched off four weeks later on… Continue reading Digital Switchover Gets October Start Date