People who read newspapers on a regular basis spend more money on Christmas presents than those who watch the most amount of television, according to new research from the Newspaper Marketing Agency. The study found that print readers outspent TV viewers in the Christmas run-up across a range of categories, including groceries, alcoholic drinks, household… Continue reading Research Reveals Newspaper Readers Spend More Than TV Watchers
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Last night’s controversial Champion’s League match between Arsenal and Liverpool was a big winner for ITV1, with the game’s coverage attracting an average of almost seven million adults to the channel.The quarter final second-leg, which saw Liverpool beat their southern rivals following a ‘dodgy penalty’, gave the channel a 31% viewing share between 7.30pm and… Continue reading Champion’s League Scores For ITV1
Magic 105.4 is launching a new television advertising campaign made up of user-generated content.The campaign features two 30-second spots with the theme “Magic good mood film”, which were created after an appeal by breakfast DJ Neil Fox for listeners to send in photographs that made them smile.Images were submitted via Magic’s website, where a link… Continue reading Magic Launches UGC TV Ad Campaign
A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012. This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the… Continue reading BBC’s Viewing Share To ‘Flatten Out’
Despite concerns from writer Russell T Davies, the return of Doctor Who in an earlier Saturday night timeslot did the programme no harm, with an average adult audience of over 7.4 million.The Time Lord, with new travelling companion in the shape of Catherine Tate in tow, gave BBC One a 38.8% audience share, before Graham… Continue reading Time Lord Triumphs With More Than 7.4 Million
A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012.This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the gap… Continue reading BBC’s Viewing Share To ‘Flatten Out’
The Bill managed to outperform BBC One’s Holby City police spin-off, Holby Blue, last night, with an average adult audience of over 4.8 million.ITV1 took a 23.7% viewing share between 8pm and 9pm, compared to BBC One’s 17.3%, with over 3.5 million tuning in to the new cop drama.BBC One managed to claw back the… Continue reading The Bill Beats Holby Blue
ITV has confirmed that John Kaye Cooper will become the broadcaster’s new controller of entertainment.He will be responsible for commissioning and developing ITV’s extensive stable of entertainment programming, reporting directly to Paul Jackson, director of entertainment and comedy.His slate of ITV shows will include Britain’s Got Talent, The X Factor, Harry Hill’s TV Burp, Ant… Continue reading ITV Appoints New Controller Of Entertainment
Ofcom has revealed it is to facilitate a major technology upgrade of Digital Terrestrial Television (DTT), in order to enable UK viewers to have greater access to more channels and HD programming.The changes mean that viewers using new receiving equipment should be able to get up to four new high definition channels as digital switchover… Continue reading Ofcom DTT Technology Upgrade To Give Viewers Greater Channel Choice
Last night’s instalment of The Apprentice picked up a peak of 6.5 million adults in its 9pm slot, a 28.2% share of the audience.The BBC1 show, which saw Sir Alan fire Shazia Wahab after the girls’ team made a mess of their laundry task, managed an average of six million adult viewers for its hour… Continue reading 6.5m Tune In To The Apprentice
