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A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow

Western Europe and North America continue to lead the digital satellite pay-TV market in subscribers and revenue, but the fastest growth over the next several years will come from other areas, especially Asia, according to a new report from In-Stat. Key satellite market trends include consolidation in established markets, interactivity, HD, launches, and bundling, the… Continue reading Rapid Growth For Digital Satellite TV In Asia

The number of IPTV households is forecast to grow from 5.8 million homes globally in 2006 to over 80 million in 2011, according to a new report from Strategy Analytics. The technology research firm says that penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51% by the end… Continue reading IPTV Households To Grow To Over 80 Million

A new report from Informa Telecoms & Media forecasts that there will be 151 million HDTV homes worldwide by the end of 2011 – more than three times the number at the end of 2006. Adam Thomas, the report’s author, said: “The public has really taken to high-definition, attracted by falling prices for impressive looking… Continue reading HDTV Could Be In 151 Million Homes Globally By 2011

The total number of US TV households is expected grow 47% by the year 2050, from 111.4 million to 163.7 million, according to estimates released today by Nielsen Media Research in its annual report Projected Estimates of TV Households and Persons 2008 to 2050. The report also includes projected estimates for African-American, Hispanic and, for… Continue reading US TV Households To Grow 47%

New research from Leichtman Research Group (LRG) found that 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. LRG said that by comparison, 93% of adults spend at least one hour a day, on average, watching TV. While… Continue reading US Adults Watching More Online Video

More than half of communications industry executives believe that Internet Protocol Television (IPTV) can generate significant revenue within the first three years of service, according to findings of a survey by Accenture and the Economist Intelligence Unit. The survey of nearly 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas,… Continue reading IPTV Could Generate Significant Revenue Within 3 Years

The majority of US households that receive their television signals over the air are still unaware of the digital TV switchover even though an estimated 22 million over-the-air homes need to make some kind of digital decision by February 17, 2009, according to a new survey from the Association Of Public Television Stations (APTS). The… Continue reading US Households Unaware Of Digital Switchover

New research from Informa Telecoms & Media shows that legitimate online TV and video services will generate revenues of US$6.3 billion in 2012, almost ten times the 2006 figure. Informa says that advertising will consistently outperform a la carte and subscription-based download services in terms of revenue generation and North America will be the largest… Continue reading Online TV Revenues To Grow Massively

Over 55s are set to be at the forefront of Freeview takeup in the UK over the next two years, with channels such as BBC4 and ITV3 set to benefit the most. A new report from media analyst DGA says that digital switchover has so far occurred at an uneven rate, with viewers aged 55+… Continue reading UK Digital Platforms Set For ‘Grey Boom’