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EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

Time-shifted and place-shifted viewing were the television buzzwords of 2006, with an increased emphasis on the likes of mobile devices, IPTV, PVRs, VOD and VoIP.Discussion surrounding the imminent digital switchover heightened, ITV suffered its fair share of set-backs and broadcasters panicked over advertising and Ofcom rulings as well as the shifting of viewers from the… Continue reading End Of Year Round Up: Television

November saw viewing shares fall year on year across most terrestrial channels, with ITV1 seeing a dip of almost 2 percentage points.In digital homes, Channel 4 saw the greatest change in viewing share, with an increase of 0.6 percentage points.All ViewingITV1 saw its viewing share fall year on year in November by 1.9 percentage points,… Continue reading Television Viewing Round-Up – November 2006

Sky has announced a major year-long sponsorship deal for Virgin Radio’s Christian O’Connell Breakfast show starting on January 22 2007.Sky’s sponsorship of Virgin Radio’s coveted flag-ship breakfast show will include in-show sponsor credits and promotional trails and regular TV-related features.In addition the package will include sponsorship of the Sky TV Guide spots featured in Russ… Continue reading Sky To Sponsor Virgin Breakfast Show

By the end of September 2006, almost three out of every four UK television households, or 73.3%, viewed digital television on their main TV set, according to the new Communications Market: Digital Television Progress Report from Ofcom. Ofcom says that this represents growth of around 800,000 households over the three month period to September, around… Continue reading Digital TV Shows Strong Growth

IPTV subscriber numbers doubled during the 12 months to June 30 2006, according to new research from Point Topic. Point Topic says that the total number of people worldwide paying for TV services supplied via Internet Protocol (IP) increased from just under 1.5 million to almost 3 million. Europe is the most important region for… Continue reading IPTV Subscriber Numbers Double

Total US advertising spending in 2007 will grow only 3.7%, according to a new forecast from Jack Myers Media Business Report. Traditional media are projected to gain only 1.3% in ad revenues as newspapers, broadcast network television and local television all experience declines. Broadcast network television revenues are expected to decline 3.0% in 2007, impacted… Continue reading US Adspend Forecast To Increase 3.7% In 2007

New research shows that 70% of active mobile TV subscribers in the UK use the service at least once a week, according to GfK Technology. GfK says that although the vast majority of these subscribers typically watch mobile TV for less than half an hour at any one time, 38% claim that the typical length… Continue reading UK Mobile TV Showing Growth Potential

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion