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The Carphone Warehouse has pulled out of its sponsorship of the latest series of Celebrity Big Brother, apparently unhappy with the furore surrounding alleged racism and bullying.The Carphone Warehouse began its sponsorship of Big Brother two years ago with its TalkTalk brand before moving the sponsorship to its main brand last year.Complaints about the show… Continue reading Carphone Warehouse Suspends Celeb Big Bro Sponsorship

An estimated 20,000 complaints have been made to Channel 4 and Ofcom about racist abuse on Celebrity Big Brother.Reports in the trade press claim that the majority of the complaints received by both Ofcom and Channel 4 are in relation to comments made towards Bollywood actress Shilpa Shetty by contestants Jack Tweed, Jackiey Goody and… Continue reading Big Brother Racism Complaints Reach An Estimated 20,000

Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day

ITV1 lost nearly 4% points from its viewing share during December, whilst multichannel viewing increased at a similar rate year on year.In digital homes, however, all terrestrial broadcasters except ITV1 displayed increases in viewing share, as strong Christmas programming dominated the December schedules.All ViewingAcross December, ITV1 saw its share fall to 18.4%, compared to 22.3%… Continue reading Television Viewing Round-Up – December 2006

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner

New research from Informa Telecoms & Media reveals that in 2011, 435 million homes will take video-on-demand (VOD) or near-video-on-demand services, equivalent to 38% of the world’s TV households. These homes will generate revenues of US$11.4 billion. The fifth edition of Informa’s On-Demand TV report forecasts that Asia Pacific will account for 45% of on-demand… Continue reading VOD To Be In 435 Million Homes

Although High Definition TVs (HDTVs) continue to be primarily purchased as replacements for the main home TV in the US, new research from The Diffusion Group (TDG) suggest that HDTV sets are increasingly finding their ways into other rooms of the home. DGT says that among broadband households in particular, approximately 40% of HDTVs now… Continue reading HDTVs Expanding Beyond Home Living Rooms

November was another tough month for the terrestrial channels, with all of them recording falls in television revenues. The combined revenues fell by nearly 13.6% across the board.ITV1 was the worst hit, as the channel saw its revenues fall by nearly 15.1% year on year, down from £159.1 million to nearly £135.7 million for the… Continue reading TV Market Round-Up – November 2006

According to a new report from The Diffusion Group (TDG), the number of broadband enabled TVs is expected to exceed 162 million households globally by 2011. TDG defines broadband televisions as those which are capable of directly or indirectly receiving broadband video content. Colin Dixon, senior analyst and author of the Broadband Video: Redefining the… Continue reading Broadband Enabled TVs To Exceed 162 Million

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss