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All you need to know about DTRs on just one page, covering definitions, impact on advertising and the current and future market.

Last night was the European Championship final on BBC One, with Spain running out worthy 1-0 winners against a pedestrian German side.A peak of 11.2 million adult viewers watched the game, a 45.7% share of the audience, while an average of 8.2 million (a 37.7% share) stayed with the coverage for its full three hour… Continue reading 11.2m Tune In For Football Final

Tim Davie, director of the BBC’s marketing, communications and audiences division, is to take over from Jenny Abramsky as director of audio and music at the corporation.In his new role, Davie will oversee BBC Radios 1, 2, 3, 4, 5 Live and the BBC digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports… Continue reading Tim Davie To Take Over From Abramsky

Consumers are confused about the digital switchover and are still buying analogue TV sets, according to a parliamentary committee report.The report said that although the switchover timetable is on track to be completed on time, the digital tick labelling scheme is a mystery to many sales staff and customers, while many people are still buying… Continue reading Consumers Confused About Digital Switchover

Channel 4 could launch a 4Music branded TV channel in August as a replacement for The Hits music channel, according to a report.4Music will be one of the main sponsors of the V Festival 2008, taking place on 16 17 August, and Media Week reports that Channel 4 could use the opportuinity to market the… Continue reading Channel 4 Could Launch 4Music TV Channel

ITV is going to revamp its digital channels ITV3 and ITV4 to build audiences for programmes that could move to ITV1, according to reports in the trade press.Rupert Howell, managing director of ITV brand and commercial, said there was “more potential” for the two digital channels as they are less defined than ITV1 and ITV2.However,… Continue reading ITV3 And ITV4 Set For Make-overs

Euro 2008 dominated the TV ratings this weekend, with peak figures of nearly 9 million viewers tuning in to see the Spain v Italy quarter final last night.Spain knocked Italy out of the competition, winning 4 – 3 on penalties, in front of more than 8.9 million adult viewers on BBC One.ITV 1’s match between… Continue reading Football Tops The Weekend Ratings

May was a tough month for all terrestrial stations, with year on year revenue falls seen amongst all stations. The biggest hit was seen by Channel 4, which fell by 6.9% on May 2007’s revenue total.Despite the extended ratings success of Britain’s Got Talent, ITV1 revenue fell by 3.2% year on year to stand at… Continue reading TV Market Round-Up – May 2008

New consumer research from Leichtman Research Group has found that 14% of primary US residences with at least one TV set do not subscribe to cable, DBS, or any other type of multi-channel video service. In addition, 24% of households that subscribe to a multi-channel video service have at least one TV set that only… Continue reading US Homes Not Fully Prepared For Digital Switchover

BBC One’s Eastenders pulled in more than 7 million adult viewers last night, beating the football by just a million viewers.With a 40.5% audience share between 7.30 – 8pm, viewers of the soap were treated to another eventful episode of the Doctor May saga, following the big explosion in the hour-long special the previous night.Keith… Continue reading Explosive Eastenders Beats Football By Just One Million Viewers