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Ofcom has published a “shorter and simpler Code” on television ads, removing rules that require 20 minute intervals between ad breaks.The new code, released today by Ofcom, will also allow broadcasters to transmit one ad break every 30 minutes of a film, instead of one every 45 minutes.However, Ofcom has made it clear that the… Continue reading Ofcom Set To Change Ad Break Rules

BBC One had a poor night, pulling in less than five million viewers for Eastenders at 7.30pm, its worst figures for over a year.Eastenders, BBC One’s flagship soap, only attracted an average of 4.9 million people between 7.30pm and 8pm, with a 26.5% audience share.ITV1’s rival soap, Emmerdale, on at the earlier time of 7pm… Continue reading Eastenders Slips Below 5 Million Viewers

The joint free satellite service from ITV and the BBC, Freesat, is set to launch 18 new radio and TV channels.The first set of channels launches on July 24 and features a entertainment, news, shopping and gaming channels, while the second set launches on August 1 and is made up of radio stations including Capital… Continue reading Freesat Launching 18 New Channels

All of the main terrestrial channels recorded a year on year decline in viewing share according to the June figures.However, Other channels saw a year on year increase in viewing share of 2.3 percentage points.All ViewingITV1’s viewing share fell by 1.1 percentage points year on year in June, leaving it with a total share of… Continue reading Television Viewing Round-Up – June 2008

BBC One’s New Tricks pulled in more than eight million viewers last night, with an average 34% audience share between 9pm and 10pm.The third in the series of the popular crime drama, starring Alun Armstrong and Amanda Redman, raced ahead of other 9pm peak programmes, including the new series of Dragons’ Den.BBC Two’s Dragons’ Den… Continue reading New Tricks Races Ahead With 8 Million Viewers

BBC Two controller Roly Keating is to leave the channel in October to take a new role as the broadcaster’s director of archive content.In his new role – reporting to Jana Bennett, director of BBC Vision – he will have responsibility for maximising public access to the BBC’s archive of television, radio and multimedia content.Working… Continue reading Roly Keating To Leave BBC Two

brothers and sisters has won a seven-figure advertising campaign with Sky Sports, celebrating five major sporting events including the Barclays Premier League.As part of their ongoing relationship with Sky, the creative agency will run a multi-media campaign to promote the UEFA Champions League, The Ryder Cup, British & Irish Lions Tour, The Ashes and Barclays… Continue reading Brothers and Sisters Wins New Sky Sports Ad Brief

Serious sports fans comprise 19% of overall online users in the US and represent one of the most lucrative audiences online, according to a new report from JuniperResearch. The report, titled Serious Sports Fans: Programming for a Lucrative Audience, found that 21% of serious sports fans, who tend to be younger males between the ages… Continue reading US Sports Fans Avid Consumers Of Online Media

The BBC iPlayer service on the Virgin Media platform recorded over 10 million viewings in June, according to new figures released by the cable company.Last month was the first full month the service was available to cable TV customers and it attracted half as many viewings as the BBC website.The iPlayer website had 20.4 million… Continue reading Virgin Media iPlayer Gets 10m Viewings In June

Last night saw ITV1’s Midsomer Murders defeat the BBC’s 60s cop show George Gently in the all important ratings war, grabbing a peak of seven million viewers.Both shows started at 8pm, with George Gently on BBC One picking up a peak of 4.6 million viewers – a 19.2% share of the audience.Midsomer Murders, with a… Continue reading 7m Tune In To Midsomer Murders