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March saw viewing share in all TV homes fall for terrestrial broadcasters, with ITV1 faring worst with a drop of over one percentage point year on year.A similar pattern played out in digital homes as all terrestrial broadcasters lost share year on year.All ViewingITV1 had a poor month in March as the broadcaster continued to… Continue reading Television Viewing Round-Up – March 2007

European sales of HDTV and video devices will grow by 158% this year, reaching 28.1 million units, according to new research from the Strategy Analytics Connected Home Devices service. The report, Europe’s High Definition Homes, says that by 2012, 70% of European homes will own at least one HD-capable TV, up from 8% in 2006.… Continue reading European Sales Of HDTV Devices To Reach 28.1 Million Units

According to new figures from Freeview, it is now the most popular way to watch multichannel TV in the UK, overtaking Sky for the first time. Freeview says that it has sold about 1.7 million Freeview TV sets and set-top boxes in Q1 2007, with about 500,000 of those going to houses going digital for… Continue reading Freeview Moves Ahead Of Sky

2007 could be the breakout year for HDTV in the consumer marketplace, according to a new report from IMS Research. IMS Research says that pay-TV operators around the world, both cable and satellite, have launched HD services, with more to follow them. However, uptake has been slow as, for some operators, the selection of channels… Continue reading 2007 Could Be Breakout Year For HDTV

The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline

The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands

The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast

Revenues fell in February across all the terrestrial channels, dipping overall by over 9% year on year. ITV1 bore the lion’s share of the fall, down over 12% year on year, or £14 million in real terms.Channel 4 saw its revenues fall by 5% year on year, while Five dipped by nearly 3%. GMTV’s revenues,… Continue reading TV Market Round-Up – February 2007

ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals

Advertisements for Cadbury’s Trident chewing gum have been banned by the ASA following more than 500 complaints, after the commercials were ruled to be offensive and portraying harmful stereotypes.Several ads in the series, which were created by agency JWT, were deemed to be unsuitable for broadcast because they had breached certain broadcast codes.One television commercial… Continue reading Sticky Situation For Cadbury Ads After ASA Ban