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Kangaroo, the on-demand video player from BBC Worldwide, ITV and Channel 4, will offer the ability to target advertisements to specific demographics, according to Errol Baran, head of new media advertising sales at Channel 4.Speaking on Tuesday at MediaTel Group’s Media Playground event in a session on broadcast and IPTV, Baran said that the service… Continue reading Kangaroo To Target Ads To Specific Demographics

UKTV is to rebrand all of its channels over the coming 12 months, beginning by making UKTV Gold a comedy channel and launching an entertainment channel.The final three months of the year will see the broadcaster restructure and expand its entertainment portfolio, with factual channels following early next year and lifestyle channels in the spring.UKTV… Continue reading All UKTV Channels To Be Rebranded

Speaking at yesterday’s MediaTel Group Media Playground event, Guy Phillipson, CEO of the Internet Advertising Bureau, said that in five years 35% of all media could be on the IP platform.In a brief but wide ranging interview with BBC media correspondent Torin Douglas, Phillipson also spoke about the direct response benefits of online, particularly in… Continue reading The Media Playground Interview: Guy Phillipson

Five’s digital channel, Fiver, is to air the two fly-on-the-wall series Living Lohan, starring celebrity mum Dina Lohan and daughter Ali Lohan, and Denise Richards: It’s Complicated.Living Lohan is a reality series from E! Entertainment Television starring celebrity mum and manager Dina Lohan and her youngest daughter, up-and-coming teen star Ali Lohan.In Denise Richards: It’s… Continue reading Fiver Gets Two New Reality Shows

Lee Bartlett is to replace Dawn Airey as ITV’s managing director of global content.Bartlett will be responsible for overseeing ITV plc’s UK and international production and distribution businesses, including ITV productions.Bartlett joined ITV Global Content as chief operating officer for the division at the start of April this year and has been acting as interim… Continue reading Bartlett To Replace Airey At ITV

Italian football fans might not have enjoyed watching, but over 5 million adult viewers tuned in to see the Euro 2008 match between Holland and Italy last night.The 3-0 win recorded by the Dutch was seen by an average of 5.2 million, with viewing peaking at 6.7 million for the last fifteen minutes of the… Continue reading Over 5m See Dutch Hammer Italians

The opening games of Euro 2008 got off to a good, if not spectacular, start for the big two terrestrial channels.BBC One’s coverage of the opening ceremony – and the first tournament match between Switzerland and Czech Republic – attracted an average of just under 3.3 million adults (with a 27.9% share of viewing).This proved… Continue reading Respectable Viewing Figures For England-less Euro 2008

MTV Networks UK is to relaunch its MTV News service with a new look website as part of its strategy to better engage with its youth audience.The relaunch, which will see an increase in multi-platform content, will include updated graphics and a brand new MTV News logo.The new look website will give users access to… Continue reading MTV To Relaunch News Service

The Big Brother Launch Show kicked started the ninth series of the reality TV show with 5.4 million peak adult viewers last night.In the biggest ever opening night line-up, 16 housemates entered the new and improved house, watched by an average 23.5% audience share.Davina McCall introduced the new contestants, which includes Big Brother‘s first ever… Continue reading Big Brother Is Back

ITV’s managing director for brand and commercial, Rupert Howell, has said that restrictions on advertising airtime is limiting the potential revenue of weekend shows.Speaking at a Royal Television Society dinner on ‘The New Economics of Television’, Howell cited the example of Sunday evening detective show Lewis having no ads in its second-half because the station’s… Continue reading Ad Restrictions Limiting ITV’s Potential Revenue