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A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012.This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the gap… Continue reading BBC’s Viewing Share To ‘Flatten Out’

A new report from research firm Attentional indicates that the sharp drop in the BBC’s viewing share observed in recent years will flatten out, with the corporation’s network of channels projected to have 32.1% of viewing in 2012. This figure is down from 34% in 2007, and while Attentional adds that ITV will narrow the… Continue reading BBC’s Viewing Share To ‘Flatten Out’

ITV has confirmed that John Kaye Cooper will become the broadcaster’s new controller of entertainment.He will be responsible for commissioning and developing ITV’s extensive stable of entertainment programming, reporting directly to Paul Jackson, director of entertainment and comedy.His slate of ITV shows will include Britain’s Got Talent, The X Factor, Harry Hill’s TV Burp, Ant… Continue reading ITV Appoints New Controller Of Entertainment

The Bill managed to outperform BBC One’s Holby City police spin-off, Holby Blue, last night, with an average adult audience of over 4.8 million.ITV1 took a 23.7% viewing share between 8pm and 9pm, compared to BBC One’s 17.3%, with over 3.5 million tuning in to the new cop drama.BBC One managed to claw back the… Continue reading The Bill Beats Holby Blue

Last night’s instalment of The Apprentice picked up a peak of 6.5 million adults in its 9pm slot, a 28.2% share of the audience.The BBC1 show, which saw Sir Alan fire Shazia Wahab after the girls’ team made a mess of their laundry task, managed an average of six million adult viewers for its hour… Continue reading 6.5m Tune In To The Apprentice

Ofcom has revealed it is to facilitate a major technology upgrade of Digital Terrestrial Television (DTT), in order to enable UK viewers to have greater access to more channels and HD programming.The changes mean that viewers using new receiving equipment should be able to get up to four new high definition channels as digital switchover… Continue reading Ofcom DTT Technology Upgrade To Give Viewers Greater Channel Choice

Interactive television is the best way to generate direct purchase, ahead of field marketing and email marketing, according to a recent survey conducted by the Direct Marketing Association.Meanwhile, TV and radio ads are the most effective means of generating retail traffic, closely followed by consumer magazines, the DMA found. Telephone calls, followed by interactive TV… Continue reading Study Finds Interactive TV Drives Consumer Purchase

The European Commission has opened an investigation into a planned government grant worth £14 million, intended to help Channel 4 complete the switch to digital TV.A report on MediaGuardian.co.uk says that Channel 4’s subsidy will be investigated by the commission to see whether it breaches European Union rules on state aid and would distort competition.In… Continue reading EC Investigates Channel 4 Switchover Grant

Five is understood to be on the verge of scrapping its red-button interactive TV service.Five, owned by RTL Group, has decided to pull the service after realising that the technology is too expensive, according to a report in Media Week.The removal of the service will mean that viewers will be unable to interact with certain… Continue reading Five To Scrap Red Button Service

Manchester United’s win over Roma in last night’s UEFA Champion’s League quarter final brought over 5.9 million adults on average to ITV1 between 7.30pm and 10pm.The victory gave the channel a 27.2% average viewing share over the period. However, the game’s preamble couldn’t compete with Albert Square and the return of Ricky and Bianca to… Continue reading Manchester United Triumph Proves A Winner For ITV1